Brasil hace del fitness una fiesta

The New York Times, January 21th 2025.

Estimados Rafadores y Agitadores

Esta semana el New York Times publicó una entrevista com el Dr. Victor Matsudo em la que elogió el éxito de Agita São Paulo y concluyó: ¡Si el objetivo es crear un hábito, es importante que el programa de actividad física ofrezca placer!

“Brazilians are more prone to do things together than by themselves,” said Victor Matsudo, the chairman of Agita São Paulo, an initiative in the state of São Paulo that created new green areas, sports facilities and improved walkways.

The program, which was launched in 1996, also hosts fitness “mega-events” that are reminiscent of festivals, with activities like dancing, volleyball and seminars on the importance of an active lifestyle. The initiative has since been replicated around Brazil and Latin America.

If you’re trying to build a habit, it never hurts to make it fun.

>> Enlace a la entrevista completa